Responsibilities:

We are looking for an extremely motivated, data savvy, strategically minded marketing professional to join the team.

The Digital Marketing Manager will help to deliver profitable growth by managing a portfolio of our in-house Accounts ( SaaS & Ecommerce ) through managing performance marketing across online channels.

Success in the role is measured by a combination of sales growth, marketing performance (ROAS) and efficiency of marketing spend.

Over All Objectives:

Acquire new customers through data-driven, segmented targeting in programmatic, social & search, leveraging look-a-like audiences to maximize ROAS and LTV

Retain and encourage repeat purchase with existing customers through CRM and retargeting, segmenting audiences to optimize LTV

Manage relationships with affiliates and partners to jointly drive business goals

Test & learn to identify new opportunities, ensuring clear goals against key activities & knowledge share with team

Write-up lessons learned to support best practice eCommerce marketing playbook – Including media planning, execution & creative optimization

Manage paid campaigns on Facebook, Instagram, Twitter, Pinterest, and YouTube with the goal of increasing sessions and sales while growing the consumer file

Ongoing optimization of campaigns driven by data and KPIs

Work closely with marketing to implement strategy and campaign identification

Brief and otherwise source all needed creative assets, working with outside agencies and contractors as needed

Manage and optimize paid budget working closely with the social engagement team to ensure all budget allocations work in a complementary manner

Execute all bid/budget management and audience segmentation/targeting using various social ad platforms

Serve as our liaison with customers and consumers.

Requirements:

• Google Adwords: Search Ads, Display Ads, Remarketing and Merchant./Shopping Ads
• Email Marketing: build strategies for sales-focused emails, manage systems and processes and build and manage sales and profits from email
• SEO: site-wide SEO page-by-page SEO, Product Level SEO
• Attribution Advertising: channel crossover
• Website Functionality Ownership: ability to map customer navigation path in order to drive online transaction growth and engagement