When Evan Spiegel and Bobby Murphy first went live with Snapchat in the App Store in , it was a disappearing photos app made by college kids that *definitely wasn’t* for sending nudes. As of its tenth birthday this month, it has over 280 mil each day users plus a stable of Content from media brands and influencers. Its products have inspired ephemeral sharing copycats galore, and investors currently think parent company Snap, Inc. is worth over $100 billion. What a decade!
It hasn’t all been smooth sailing, though, for the “Camera Company,” which was the puzzling way Snapchat branded itself when it registered for the IPO in 2017. Early scandals, owing, in part, to the company’s founding by a literal frat boy, will always be part of its history. Employees have continued to feel the aftershocks of those early tremors, and the consequences of operating in a white- and male-dominated tech industry, for years .
Given that creative as Snap might have been, it has just showed that it isn’t exempt away from answering a similar matter given that any other social media startup: You can providers stay related when various other organization is vying for users’ focus?.
On its ideal and more than absolute, Snapchat means playfulness, and you may communicating with members of the family without the worry of design an electronic identity. But could they promote the individuals founding ideals into the future if you are learning from the difficult times previously? Continue reading “Snapchat at 10: A track record of scandal, invention, and sexting”